Resale lost its humanity. StockX gave it back.
StockX Stories invited buyers and sellers to step out from behind the transaction and share the stories that built the culture.
How It Works
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A public mailbox is installed, inviting StockX users to submit the stories behind their most meaningful buys and sells.
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Select stories were curated and shared across social, giving faces and voices to an otherwise anonymous marketplace.
- The project culminated in a coffee table book, preserving these stories as artifacts of community and culture.